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Circle K wants to partner with Miller Lite to drive more sales by coming up with a program that targets casual and serious gamers.

What can they do to engage with this target market? What tactics can they use to game-ify the shopping experience and produce organic shopper loyalty within this market?

Translate the “Battle Royale” game style with Circle K’s own derivation. It’s simple, relatable, and wildly popular (and isn’t just a fad game style wise). The stats indicate that each game is streamed by X number of individuals:


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